Privacy notice

Who I am

The Needs Lens is the trading name of Alice Sheldon, a sole trader based in London, UK. I am the data controller for the personal information described here. You can contact me at alicesheldon@theneedslens.com.

What I collect and why

Weekly tips and free resources. If you sign up, I collect your email address (and your name if you give it) so I can send you the emails you asked for. I use MailerLite to store sign-ups and send emails. The lawful basis is your consent, and you can unsubscribe at any time using the link in every email.

Booking a call. If you book a call, Google Calendar collects the details you enter so we can arrange the call. The lawful basis is taking steps at your request before entering into a contract.

Emails. If you email me, I keep the correspondence so I can reply and, if we work together, deliver the work. The lawful basis is my legitimate interest in running my business, or our contract.

Website statistics. I use Cloudflare Web Analytics to see how many people visit and which pages they read. It does not use cookies, does not track you across other websites, and does not identify you personally.

Cookies

This website does not set any cookies for tracking or advertising. If you choose to sign up for my emails, MailerLite may set a cookie needed to make the sign-up form work.

Who else sees your information

I only share your information with the services that help me run my business: MailerLite (emails), Google (calendar and email) and Cloudflare (website hosting). Some of these may process data outside the UK, with safeguards in place as required by UK data protection law. I never sell your information.

How long I keep it

I keep email sign-ups until you unsubscribe. I keep business correspondence and records for as long as I need them for the work and for legal and tax purposes.

Your rights

You can ask to see, correct, or delete the information I hold about you, or object to how I use it. Just email me. If you are unhappy with how I have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk.

Last updated: November 2026